RSA-Power of Incentive

Could you lose weight if you put £10,000 at risk? Would you finally set up your billing software if it meant that your favourite charity would earn a new contribution?

Best-selling author, lawyer and economist Professor Ian Ayres visits the RSA to reveal the fascinating new science of rewards and punishments — and explains how best to help people and organisations meet their personal and professional goals.

Speaker: Ian Ayres, William K. Townsend Professor at Yale Law School; best-selling author of Supercrunchers, co-founder of stickK.com, columnist for Forbes and the Freakonomics blog; and author of Carrots and Sticks: Unlock the Power of Incentives to Get Things Done